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That’s the lesson from RateGain‘s latest numbers of hotel rate parity trends for August to October 2012 of three, four and five star hotels across some of the major cities in EMEA. It shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other online booking sites (OTAs).

Amsterdam is the leading city where OTA sites will almost always (90%) have cheaper rates than brand’s own site. More numbers below: