First Free Story (1 of 3)

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La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile strategy to drive [app] installs largely reflects that above-the-line / below-the-line thinking.

Interview with Ted Schweitzer, SVP marketing and e-commerce at La Quinta, about mobile and the marketing mix.

Tags: la quinta