But why are hotels so obsessed with art? Do travelers really choose hotels for what hangs in frames on the walls? From the customer’s viewpoint the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. But what’s in it for hotels — besides the potential investment value — when they could be putting their money into bigger rooms, better food or new amenities like a pool or a spa with a more immediate chance of revenue?
Bragging rights, for now, but as the world becomes more design obsessed, art becomes a differentiating factor for the high end hotel customer.
Tags: arts & culture
Hamilton Tourist Sites in New Jersey Ride the Wave of the Hit Musical
21c Museum Hotels’ Craig Greenberg and Alice Gray Stites on Art, Culture and the Experience Economy at Skift Forum
New eBook: What Can You Do With a Hospitality Degree?
Billionaire Wants L.A. to Be the World’s Next Great Art Destination
Berlin Spending Billions on Arts and Culture to Draw Tourists