But why are hotels so obsessed with art? Do travelers really choose hotels for what hangs in frames on the walls? From the customer’s viewpoint the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. But what’s in it for hotels — besides the potential investment value — when they could be putting their money into bigger rooms, better food or new amenities like a pool or a spa with a more immediate chance of revenue?
Bragging rights, for now, but as the world becomes more design obsessed, art becomes a differentiating factor for the high end hotel customer.
Tags: arts & culture
21c Museum Hotels’ Craig Greenberg and Alice Gray Stites on Art, Culture and the Experience Economy at Skift Forum
Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram
Skift Global Forum: Museum Hack Founder on Passion-Based Entrepreneurship
The Midwest Hotel Brand Putting Beds Inside Contemporary Art Museums
Accor Rolls Out a New Custom Brand for the Middle East Market