Does anyone care if hotels invest millions in high-end art?


Skift Take

Bragging rights, for now, but as the world becomes more design obsessed, art becomes a differentiating factor for the high end hotel customer.

— Rafat Ali

But why are hotels so obsessed with art? Do travelers really choose hotels for what hangs in frames on the walls? From the customer’s viewpoint the attraction is getting a cultural lift on a business trip which may not allow time for a gallery or museum outing. But what’s in it for hotels — besides the potential investment value — when they could be putting their money into bigger rooms, better food or new amenities like a pool or a spa with a more immediate chance of revenue?


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