Skift Take

As usual, the growth is outside the Western sphere, though Muslim tourists will coe ad spend a lot of money on our recessionary shores. The faster we cater to them, the better it is for us, BrandUSA should be listening closely.

From halal spas to prayer rooms at airport terminals, the global tourism industry is gearing up for a projected boom in Muslim travel…Spending by Muslim tourists is growing faster than the global rate and is forecast to reach $192 billion a year by 2020, up from $126 billion in 2011, according to a new study by Singapore-based halal travel specialist Crescentrating, along with DinarStandard, a US-based firm that tracks the Muslim lifestyle market.

Muslim-majority states such as Egypt, Malaysia and Indonesia were already favourite destinations, but non-Islamic countries are now “taking a serious look” at Muslim holidaymakers…Destinations such as Thailand and Australia, especially the Gold Coast, are already taking into account these travellers’ needs.

Exec summary of the report is here.

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Tags: halal, muslim, tourism

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