Skift Take
How many times can a user see a “Promoted Updates” about Best Buy’s weekend sale before hurling their smartphone across the room? We are about to find out.
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The arrival of advertising on social media is taking another step forward — or backward, depending on your beliefs about commercialization — as Foursquare begins a pilot program to test paid ads.
The pilot program, which has been the subject of recent speculation, is to begin on Wednesday. Foursquare — the mobile app that lets users share their locations with friends — is calling the ads Promoted Updates, echoing the Promoted Tweets terminology used by Twitter.
Tags: local, social media
