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A listing of airline news
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Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored Tourism
Germany and Britain Add Warnings for Travel to U.S. After Tourists Were Detained
It's unclear at this point whether recent incidents will impact on the number of Germans visiting the U.S. this year, but Germany is updating its travel advice for citizens going to the U.S.
Hotels
Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton
Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.
Hotels
European Commission Finds Google Favors Its Own Travel Listings, Violates Competition Rules
Skift has been arguing for more than a decade that Google creates an anti-competitive playing field by self-preferencing its own travel businesses over those of competitors. The European Commission's wheels are turning very slowly.
Podcasts
Unlocking the Secrets of Travel Rewards and Loyalty – Skift Travel Podcast
Travel loyalty programs have evolved significantly since their launch several decades ago, and this episode of the Skift Travel Podcast takes a look at how travel brands are using them to boost revenue.