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The Czech Republic really wants you to “like” its new ad campaign

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Skift Take

You want logos and mottos to have staying power for more than a year or two; you want “I Love New York,” not “Canada: Keep Exploring.” At least Czech Republic hitched its wagon to Facebook rather than MySpace.

— Jason Clampet

This month, the Czech Tourist Authority (CTA), revealed the winner of a “tender” — the Europeans way of a) saying Request for Proposal or b) asking for spec work — issued in April to create a new marketing logo to promote the country. From a shortlist of six proposals that you can see here, the CTA along with “representatives of the Union of Graphic Design, partners and sponsor,” plus “representatives of the Ministry for Regional Development, Ministry of Foreign Affairs and Czech Centres,” selected the work of Prague-based Marvil and awarded them a prize of CZK$2.5 million (US$119,000).

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