Skift Take

Virgin is making over uniforms that are already the envy of attendants on legacy airlines. The new look -- created with Banana Republic -- will be available to consumers, too: Just use your on-board touch screen to make purchases.

On August 8, when Virgin America celebrates its fifth anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”

The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America’s design director. “We wanted to find the place where performance and functionality collide with fashion … and the energy of our engaging brand.”

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Tags: virgin