Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

On August 8, when Virgin America celebrates its fifth anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”

The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America’s design director. “We wanted to find the place where performance and functionality collide with fashion … and the energy of our engaging brand.”

Tags: virgin