Skift Take

Virgin is making over uniforms that are already the envy of attendants on legacy airlines. The new look -- created with Banana Republic -- will be available to consumers, too: Just use your on-board touch screen to make purchases.

On August 8, when Virgin America celebrates its fifth anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”

The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America’s design director. “We wanted to find the place where performance and functionality collide with fashion … and the energy of our engaging brand.”

http://www.youtube.com/watch?v=vdI-XBgJLqE

smartphone

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: virgin

Up Next

Loading next stories