A new standard for eco-friendly hotels, courtesy of the World Travel & Tourism Council

- Jul 09, 2012 2:43 am

Skift Take

Any reliable standards need to be enacted with the understanding that even fantastic hotels may fall short because of the demands of their location and clientele.

— Jason Clampet

Hotels are expending great effort on green initiatives and accreditation but, unfortunately for travellers, there has been no single scheme or approach.

That could change, for carbon measurement at least, if a new standard is widely accepted by hotels and effectively promoted.