With the right mix of modern & traditional culture, catering to muslim/halal tourism is a smart move; it is also a hedge against European downturn and its effect on Turke's mainstay tourism.
For a growing number of Turkey’s hoteliers, halal holidays is where the money is at. With their no-alcohol policy and separate beaches, pools and discotheques for men and women, “family style” holidays are on the rise as hoteliers look to cash in on the new middle class from Turkey’s more religiously conservative Anatolian heartland.
Halal tourism is on the rise at thermal spas as well, as it positions itself as a distinguished health and wellness destination for European and rich Middle Eastern tourists.
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