Hilton and other brands have identified the possibilities in Russia but they, like others, are cautioned by not only a poor infrastructure, but red tape, high prices, and poor customer service.
A new report commissioned by Hilton Worldwide titled, “Balancing Russia’s tourism deficit: A report on the future of the industry,” reveals that incoming tourist expenditure in Russia could double to US$15.3bn by 2016 if vital infrastructure changes are implemented.
The report’s findings show that whilst Russia’s outbound market is forecasted to become one of the fastest growing in Europe, showing an annual average growth rate of 7.4%* from 2011 to 2016, and a doubling of outbound tourist expenditure to $US67.1bn; inbound tourism can only increase if the vital infrastructure changes that have been planned by the Government are fully implemented.
Download the full report by Hilton here: “Balancing Russia’s tourism deficit: A report on the future of the industry”
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