It's not price that will continue to be a challenge for Uber, it's local regulations and fleet quality that will keep it on its toes.
Uber this week will add lower-cost hybrid cars to its San Francisco and New York fleets through a new feature called UberX.
The move signals Uber’s greater sprawling ambition to be a platform for all sorts of transportation, logistics and deliveries — not just a black-car, status-symbol provider.
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