Skift Take

Despite the promises that Olympic business is brisk, it's becoming more likely that the committee's carefully orchestrated release of rooms and events tickets has not worked as planned.

Source: Associated Press

UK travel agent Thomas Cook has halved the price of its Olympic ticket and hotel deals to boost sales a month before the games begin.

The travel agency, which has official permission to sell tickets to the games, launched a four-day sale Friday.

Stephen Vaughan, managing director of Thomas Cook’s London 2012 partnership, said, “It’s no secret that there are generally more tickets available” than people predicted a month ago.

The deals pair tickets for various events with budget accommodation during the games, which are taking place from July 27 to Aug. 12.

A ticket for a Britain versus Belgium hockey game with one-night accommodation had cost 399 pounds ($627). It now costs 149 pounds — with a night’s accommodation at Travelodge, a budget chain.


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Tags: london, olympics

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