Skift Take
A combination of advertising, new features, and deeper Facebook integration on its own site continue to drive TripAdvisor’s stunning Facebook growth.
Over June, the Facebook app of travel reviews site TripAdvisor has increased its Monthly Active Users (MAU) by over 67 percent. It now has 31 million MAU, moving it up to fourth on AppData’s Facebook Apps Leaderboard – just above the ever-popular MyCalendar birthday app and Zynga’s top ‘Ville game CityVille.
