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Outgoing CEO Jim Evans had the corporate experience to get the public-private partnership going, but a career at Hyatt didn't prepare him for the sniping political battles that are standard at tourims boards.

Source: Sacremento Bee
Author: Mark Glover

Caroline Beteta, president and CEO of Sacramento-based Visit California, has been voted chair-elect of the Brand USA board of directors.

Headquartered in Washington, D.C., Brand USA was established by the Travel Promotion Act of 2010 to spearhead global marketing of the United States as a travel destination. It also offers services on U.S. entry/exit policies and procedures.

The chair-elect vote designates Beteta as the next board chairwoman for fiscal year 2013, which begins on Oct. 1 this year.

Beteta also was named interim CEO of the organization following the departure of Jim Evans, who stepped down last week.

Beteta will continue her duties with Visit California.

” … I have been fully committed to (Brand USA’s) long-term viability and success and remain committed to those goals today,” Beteta said.

Brand USA officials cited Beteta’s experience in marketing California to international markets.


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Tags: brand usa, branding, marketing

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