Skift Take
Get out of the hardware business. Smart. And while charging for the channels will raise some customer eyebrows, the wi-fi to run it comes along with the package & will be appreciated as a value package.
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Southwest Airlines is testing live TV on board, where passengers can pay to get seven sports and news channels. But instead of using installed TVs, the service uses WiFi to stream the video signal to customers’ portable devices – like tablets, laptops and smartphones. It will evaluate different price points from $3 to $8 throughout the trial period.
More about the new test service in Southwest’s own release.