First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Already a member?

Southwest Airlines is testing live TV on board, where passengers can pay to get seven sports and news channels. But instead of using installed TVs, the service uses WiFi to stream the video signal to customers’ portable devices – like tablets, laptops and smartphones. It will evaluate different price points from $3 to $8 throughout the trial period.

More about the new test service in Southwest’s own release.