LP has partnered with augmented reality tech company Layar to allow users to access travel content such as video, photos, live weather feeds and activity ideas by scanning the cover of the book with a smartphone. The free app is currently being trialed with 42 European City Guides and is available for use on both iOS and Android – any devices which have a camera.
Smart integration of the book with the app, a very logical one. Surprised it hasn’t been done before by anyone else.
Tags: lonely planet
Lonely Planet to Revamp Its Guidebooks, Starting With China
New Report: Skift’s 2019 State of the Travel Advisor
Lonely Planet Buys Destination Content Company ArrivalGuides
Lonely Planet Has a New CEO and a New Strategy
The Cuba You Read About in Guidebooks Often Clashes With Reality