LP has partnered with augmented reality tech company Layar to allow users to access travel content such as video, photos, live weather feeds and activity ideas by scanning the cover of the book with a smartphone. The free app is currently being trialed with 42 European City Guides and is available for use on both iOS and Android – any devices which have a camera.
Smart integration of the book with the app, a very logical one. Surprised it hasn’t been done before by anyone else.
Tags: lonely planet
Lonely Planet Defends Picking San Juan for Its List of Best Cities to Visit in 2018
The Future of Travel Media Is Going Far Beyond Print
Bristol is Emerging as The UK’s Leading Virtual Reality Hub
Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks
Philadelphia Picked as Lonely Planet’s Top U.S. Destination for 2016