LP has partnered with augmented reality tech company Layar to allow users to access travel content such as video, photos, live weather feeds and activity ideas by scanning the cover of the book with a smartphone. The free app is currently being trialed with 42 European City Guides and is available for use on both iOS and Android – any devices which have a camera.
Smart integration of the book with the app, a very logical one. Surprised it hasn’t been done before by anyone else.
Tags: lonely planet
The Cuba You Read About in Guidebooks Often Clashes With Reality
The Future of Airline Retailing Depends on Industry Collaboration
The Future of Travel Media Is Going Far Beyond Print
Skift Forum Europe: How Lonely Planet Looks Beyond Guidebooks
Lonely Planet’s New Travel Magazine Is Now on U.S. Newsstands