The BBC will soon redefine the scope of its overseas commercial arm, amid growing internal friction between the two wings over online strategy… In the new framework, the trust may more directly instruct BBC Worldwide to limit investments. And it may yet ask the company to sell off Lonely Planet.
The limitations on BBC’s commercial arm has prevented it from taking full advantage of LP’s assets to become build a knock-out travel brand.
Lonely Planet Buys Destination Content Company ArrivalGuides
New Research: The Evolution of Online Hotel Distribution in Europe
Lonely Planet Has a New CEO and a New Strategy
The Cuba You Read About in Guidebooks Often Clashes With Reality
The Future of Travel Media Is Going Far Beyond Print