The buzzy cab-rental company is preparing to hit the British capital just in time for the Olympics, and has the potential to make — or break — the business. While Paris might be confusing (and it hasn’t done so well there), London is a monster. It’s a vastly complex, confusing city in which Uber will face competitive threats the like of which it hasn’t seen anywhere else.
The uber-urge to expand, especially with the amount of money pumped into Uber, could make or break the company. London’s the biggest test so far.
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