The buzzy cab-rental company is preparing to hit the British capital just in time for the Olympics, and has the potential to make — or break — the business. While Paris might be confusing (and it hasn’t done so well there), London is a monster. It’s a vastly complex, confusing city in which Uber will face competitive threats the like of which it hasn’t seen anywhere else.
The uber-urge to expand, especially with the amount of money pumped into Uber, could make or break the company. London’s the biggest test so far.
Uber, Airbnb and Lyft Are Setting Up 2019 as a Landmark Year in Travel IPOs
Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram
Uber’s Quest to Hit on Another Moonshot Product
London Uses Mobile Gaming App to Help Tackle Overtourism
Lyft Continues to Gain Ground in Business Travel Ground Transportation