The uber-urge to expand, especially with the amount of money pumped into Uber, could make or break the company. London's the biggest test so far.
The buzzy cab-rental company is preparing to hit the British capital just in time for the Olympics, and has the potential to make — or break — the business. While Paris might be confusing (and it hasn’t done so well there), London is a monster. It’s a vastly complex, confusing city in which Uber will face competitive threats the like of which it hasn’t seen anywhere else.
Free Daily Newsletter
Sign up for the most popular Skift daily download of news, happening, and headlines in the travel world