Skift Take

Call us crazy, but hearing the same digital voice over and over again as you patiently wait in a rush hour line, doesn't seem too friendly. Or maybe we're just having a bad day.

“Carla,” a new airport avatar that speaks in English and Spanish, has been introduced at Boston Logan airport terminal E…it is a video projection of a woman dressed as a Massport customer service representative and is expected to assist nearly 6,000 travelers a day between 5 a.m. and 10 p.m.

Free Daily Newsletter

Sign up for the most popular Skift daily download of news, happening, and headlines in the travel world

Tags: boston