That’s according to this year’s annual SITA IT Trends Survey 2012. Airlines are clear on the increasing importance of mobile phones to communicate with passengers and enable them to purchase tickets and ancillary services, track baggage, and a number of other functions. Mobile devices and social media are seen as key enablers in airlines’ drive towards greater personalisation of service.
Tech investments that improve customer service remains the spending priority at airlines, and mobile as a conduit for that.
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