Fascinating data: turns out it isn’t the most popular isn’t the most obvious places you would think, but where people concentrate in relatively small spaces, like stadiums and restaurants. Shopping is popular internationally: malls and outdoor markets appear within the top 10 landmarks for 19 of 25 cities, including Sao Paolo’s Mercado Municipal, Seoul’s Dongdaeum and Melbourne’s Queen Victoria market. Amusement parks like Johannesburg’s Gold Reef City, Moscow’s Gorky Park, Copenhagen’s Tivoli Gardens and Seoul’s Lotte World were among the top 10 places to check-in. Restaurants like the Hard Rock Cafes in Buenos Aires, Delhi and Barcelona, TGI Fridays in Norway, and Bella Paulista Casa de Paes in Sao Paulo were favorites too.
How do you build a tourism strategy around TGI checkins? No, really. OK, not really. Point is: don’t read too much into it, you social media types. Have you seen people being social IRL at Times Square?
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