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There goes Alaska Air’s JD Power’s reputation: bag fee for some first-class flyers

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Skift Take

The war on upgraders continues, and expect others to follow. For Alaska, it is treating mileage upgraders the same as last-minute-paid upgraders, something that is sure to cause consumer dissonance.

— Rafat Ali

Beginning July 10, some passengers who upgraded to first class will be charged a $20 fee for their first and second checked bag — something they previously got for free.

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