Transport • Airlines There goes Alaska Air’s JD Power’s reputation: bag fee for some first-class flyers - Jun 22, 2012 8:10 am Share Tweet Post Send Skift Take The war on upgraders continues, and expect others to follow. For Alaska, it is treating mileage upgraders the same as last-minute-paid upgraders, something that is sure to cause consumer dissonance. — Rafat Ali Beginning July 10, some passengers who upgraded to first class will be charged a $20 fee for their first and second checked bag — something they previously got for free. Tags: alaska airlines, fees Share Tweet Post Send Interested in more stories like these? Sign up for the Skift Daily Newsletter. You will be a lot smarter about the future of travel — we guarantee it!