Destinations

British Airways wants Londoners to stay put for the Olympics

Skift Take

Outbound tourism people don’t like this campaign at all but, c’mon, why not root for the home team? Plus: Out- and in-bound flights from Heathrow are almost completely booked up during the games.

— Jason Clampet

British Airways’ new marketing campaign is encouraging Brits to unpack their bags and stay at home to support Team GB during the Olympics.

The new commercial – which is full of special effects – features a BA Boeing 777 taxiing passengers through the streets of London to the soundtrack ‘London Calling’ by The Clash.

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story

Loading...

Loading...