Skift Take
Outbound tourism people don’t like this campaign at all but, c’mon, why not root for the home team? Plus: Out- and in-bound flights from Heathrow are almost completely booked up during the games.
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British Airways’ new marketing campaign is encouraging Brits to unpack their bags and stay at home to support Team GB during the Olympics.
The new commercial – which is full of special effects – features a BA Boeing 777 taxiing passengers through the streets of London to the soundtrack ‘London Calling’ by The Clash.
