British Airways wants Londoners to stay put for the Olympics
- Jun 22, 2012 4:42 am
Skift Take
Outbound tourism people don’t like this campaign at all but, c’mon, why not root for the home team? Plus: Out- and in-bound flights from Heathrow are almost completely booked up during the games.
— Jason Clampet
Share
Tweet
Share
Post
Send
British Airways’ new marketing campaign is encouraging Brits to unpack their bags and stay at home to support Team GB during the Olympics.
The new commercial – which is full of special effects – features a BA Boeing 777 taxiing passengers through the streets of London to the soundtrack ‘London Calling’ by The Clash.
The Skift Daily newsletter puts you ahead of everyone about the future of travel. Subscribe now.
