Skift Take

Outbound tourism people don't like this campaign at all but, c'mon, why not root for the home team? Plus: Out- and in-bound flights from Heathrow are almost completely booked up during the games.

British Airways’ new marketing campaign is encouraging Brits to unpack their bags and stay at home to support Team GB during the Olympics.

The new commercial – which is full of special effects – features a BA Boeing 777 taxiing passengers through the streets of London to the soundtrack ‘London Calling’ by The Clash.

smartphone

The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: advertising, british airways, london

Up Next

Loading next stories