Comparing two travel guide publishing models: The winner won't be who you think

Skift Take

Anyone working within the guidebook industry who reads this post and doesn't work at Penguin will likely see the wisdom of this argument.

Today, we’re going to look at some charts, comparing Alice Publishing with Bob Publishing. These are both thinly disguised real travel publishers, but as my intention is not to slag or praise any specific companies, I’m using the aliases so we can focus on them as examples. Like the CIA, I will neither confirm nor deny any putative identifications in the comments, and sloppy speculation may lead to waterboardings from fellow commenters.

Tags: dk, frommers, guides

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Comparing two travel guide publishing models: The winner won’t be who you think