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Coincidentally, “people” also make the transactions that Airbnb generates money from and uses to help build its brand and open new offices around the world.
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Although Airbnb is the one of the most visible examples of the access economy, it’s easy to forget how much impact this global business has on local economies. At Sustainable Brands 2012, Christopher Lukesic talked about Airbnb’s love for the individual, community and face-to-face relationships. For a company that provides booking services for unique spaces, that fits. Lukesic explained, “It’s not about companies and it’s not about brands – it’s about people.”