Airbnb builds its brand by pretending it’s not building a brand

Although Airbnb is the one of the most visible examples of the access economy, it’s easy to forget how much impact this global business has on local economies. At Sustainable Brands 2012, Christopher Lukesic talked about Airbnb’s love for the individual, community and face-to-face relationships. For a company that provides booking services for unique spaces, that fits. Lukesic explained, “It’s not about companies and it’s not about brands – it’s about people.”