Uber, the breakthrough car service app with big ambitions to do much more, is now making its way to international markets: today the car service company kicked off its London operation with a soft launch, just in time to start prepping for the summer tourist rush and the visitor onslaught also known as the Summer Olympics.
Uber hopes to find the right spot between competing car services in London. It’ll take more than a constantly fawning press to make that happen.
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