Skift Take

Uber hopes to find the right spot between competing car services in London. It'll take more than a constantly fawning press to make that happen.

Uber, the breakthrough car service app with big ambitions to do much more, is now making its way to international markets: today the car service company kicked off its London operation with a soft launch, just in time to start prepping for the summer tourist rush and the visitor onslaught also known as the Summer Olympics.

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