Apple is making Ford nervous with new Siri car offering

- Jun 12, 2012 1:57 pm

Skift Take

The problem for Ford is that the Microsoft Sync product they’re using for navigation and entertainment is historically buggy and the source of persistent complaints, even from admirers.

— Jason Clampet

First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Already a member? Sign in here

In the next 12 months, Apple’s popular virtual assistant, Siri, will start conversing with us through our car speakers. Among the many new iOS 6 features Apple announced at WWDC (Worldwide Developers Conference) was Siri’s new Eyes Free feature, which will essentially replicate the iPhone’s Siri button on the car steering wheel.