Apple is making Ford nervous with new Siri car offering

Skift Take

The problem for Ford is that the Microsoft Sync product they're using for navigation and entertainment is historically buggy and the source of persistent complaints, even from admirers.

Jason Clampet

In the next 12 months, Apple’s popular virtual assistant, Siri, will start conversing with us through our car speakers. Among the many new iOS 6 features Apple announced at WWDC (Worldwide Developers Conference) was Siri’s new Eyes Free feature, which will essentially replicate the iPhone’s Siri button on the car steering wheel.

Tags: ios

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