In the company's op-ed they ask "Think about what's in it for the consumer...", which a wise person not affiliated with pushing QR codes would answer: absolutely nothing.
We’re beginning to see QR codes almost everywhere – on numerous products, in shops and malls and online. More recently, they have begun to crop up in hotels, restaurants and pubs on menus, brochures, QR Codes on wine bottles and drinks lists – but how can QR codes be utilised effectively in these settings?
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