Skift Take

Hotels should enable agents to undercut OTAs by the the amount of commission they'll otherwise turn over to them.

Recently, some anonymous mystery shopping calls were conducted to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.

I have to say the results were shocking, especially when I hear hoteliers complain so often about the commissions and other related costs of these third party channels.

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now