Skift Take
Hotels should enable agents to undercut OTAs by the the amount of commission they’ll otherwise turn over to them.
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Recently, some anonymous mystery shopping calls were conducted to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.
I have to say the results were shocking, especially when I hear hoteliers complain so often about the commissions and other related costs of these third party channels.
