Google’s changes force travel marketers increase digital spend in the U.S.

- Jun 10, 2012 7:02 am

Skift Take

As Google continues to prefer its products over other marketers will need to totally rethink how they reach consumers online.

— Skift

Oh, the complexity of paid search.

That’s the theme running through the eMarketer June report on digital ad spending for leisure travel in the US.

eMarketer estimates that US online leisure travel ad spend stood at $2.56 billion in 2011 and will grow 23.4% to $3.16 billion in 2012.

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