The nation that just banned any public gathering that its president doesn't like is trying to appear open and welcoming to visitors prior to the 2014 Winter Olympics.
The heavy gates of the Kremlin’s Spasskaya Tower were swung open more than 50 times to film a 30-second promotional clip for the Sochi Olympics.
Although Kremlin security was aghast at the endeavor, the effort was deemed essential to improving Russia’s image in the world, said Denis Yershov, regional projects director at Media Arts, which was responsible for the Olympic city’s marketing campaign.
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Booking.com Faces $17.5 Million Competition Fine in Russia
These sorts of fines, like the one in Russia, are almost inconsequential to a company the size of Booking.com. Still, the company wants to be in good standing in a country as large as Russia.
Reuters | 4 weeks ago
Russia’s Travel Resilience Underscored by Startup Aviasales’ $43 Million Funding
Russia has an unpredictable business environment, and many of its households face income pressures. But the country should see a long-term shift from offline to online booking of travel, and that could be a tailwind for Aviasales and its peers.
Sean O'Neill, Skift | 2 months ago
Spectatorless Tokyo Olympics May Offer Climate Change Lessons for Green Tourism
The relative quiet in Tokyo over the next few weeks for the Olympic Games will be closely watched for what the loss of crowds means for the environment — and travel's future, pehaps.
Kanupriya Kapoor, Reuters | 2 months ago