Copenhagen-based Momondo has always done things a bit differently (and smartly). The move into Africa fills both a gaping hole and positions the brand well for future growth.
Africa has long been viewed as a risky business investment. But with many countries on the continent moving to democratic regimes and putting in place business friendly policies, could this be the next frontier for the travel and hospitality industry?
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Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy
When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.
Dennis Schaal, Skift | 2 years ago
Booking Holdings Tweaks Momondo’s Marketing Strategy
Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?
Patrick Whyte, Skift | 3 years ago
Priceline Bought Momondo and That Was Far Different From Ctrip’s Skyscanner Acquisition
Priceline's acquisition of Momondo strengthens Kayak in regions where it had less market share, including the UK, Nordics, and Russia. Keeping Momondo out of the hands of a rival, or a potential one, also protects the Kayak brand and Priceline as a whole.
Jared Wein, Skift | 4 years ago