Skift Take

Despite the story's title, there's little evidence to support the argument that travel bloggers swarming a destination to tweet and blog about it will drive real bookings.

World Travel MarketWorld Travel Market – @WTM_London
Find out how travel bloggers can help to change a destinations reputation in the latest #WTM2012 blog http://t.co/5datq4QZ

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Tags: blogs, world travel market

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