Since they got together in 2007, the iPhone and Google Maps have seemed like ideal digital bedfellows.Google Inc.s GOOG +1.81% blockbuster map service—which allows web users to find businesses, check traffic conditions and get directions—has helped Apple Inc.s AAPL +1.62% iPhone become wildly successful. Surging iPhone use has, in turn, driven tons of web traffic to Googles search engine through Google Maps. But not for long. Mobile map technology is about to become the latest battleground in the two tech giants escalating war over who dominates the future of computing.
Apple’s acquisition of mapping companies and its new method of collecting geocodes should give users another option for discovering nearby POIs and finding directions.
Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive
How Advanced Tech is Helping Hotels Humanize the Guest Experience
Hotel App Six Travel Claims to Measure the Real Influence of Influencers
New Orleans Tourism Agency Engages Minority Business Owners Who Demanded Inclusion
Luxury Agents Try to Combine High-Level Service With Street-Level Experiences