OTA figures out how to use Google+ to build an audience
- Jun 04, 2012 3:48 pm
Many brands are struggling to find a reason to stick with Google+, but LateRooms.com’s success points towards ways a global competitor can reach a cross-section of users/customers.
LateRooms.com aims to be a truly global brand, matching customers around the planet with suitable hotel rooms. They measure their Google+ success through engagement – numbers of fans, interactions with users, how many times people share content and mention their brand.
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