OTA figures out how to use Google+ to build an audience
- Jun 04, 2012 3:48 pm
Many brands are struggling to find a reason to stick with Google+, but LateRooms.com’s success points towards ways a global competitor can reach a cross-section of users/customers.
LateRooms.com aims to be a truly global brand, matching customers around the planet with suitable hotel rooms. They measure their Google+ success through engagement – numbers of fans, interactions with users, how many times people share content and mention their brand.
Join the 250,000 travel executives that already read our daily newsletter. Sign up below.