SEO-friendly website names get customers by accident while strong branding through social media can helps build repeat customers.
NB: This is a guest article by Martin MacDonald, director for inbound marketing at Expedia UK, covering SEO and social media. We are frequently told by leading industry thinkers that social convergence with search is the big thing to take care of in …
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Google’s New Climate Push Won’t Penalize Hotels That Opt Out
What can make a travel companies truly put their money where their mouth is on sustainability? Threaten a lower placement on a Google search.
Cameron Sperance | 3 days ago
How Far Will Google Take New Hotel and Environment Claims?
It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?
Dennis Schaal | 3 days ago