NB: This is a guest article by Martin MacDonald, director for inbound marketing at Expedia UK, covering SEO and social media. We are frequently told by leading industry thinkers that social convergence with search is the big thing to take care of in …
SEO-friendly website names get customers by accident while strong branding through social media can helps build repeat customers.
Skift Forum Europe Preview: Google’s Rob Torres on Travel Marketing Relevance
American Airlines’ New Flagship Experience Raises the Bar for Passengers
Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted
Has Google Made the Lowest Hotel Rates Harder to Find?
Facebook Takes on Google With Trip-Planning Ads