NB: This is a guest article by Martin MacDonald, director for inbound marketing at Expedia UK, covering SEO and social media. We are frequently told by leading industry thinkers that social convergence with search is the big thing to take care of in …
SEO-friendly website names get customers by accident while strong branding through social media can helps build repeat customers.
TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising
Digital Has Helped Airlines Innovate, But There’s Still a Long Way to Go
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
Rentals & Shares
The Bigger Promise of Voice in Hospitality Could Be With Vacation Rentals
Expedia’s Barry Diller Calls on Google to Be Regulated