How much should hotels and airlines use social media for guest profiling?
- Jun 01, 2012 2:55 pm
It is a smart play for travel providers to know as much about their guests as possible. Smarter still to make it look effortless and not so creepy.
Social media plays a big role in hotels and airlines theses days. Most companies have their own Facebook and Twitter pages where they run special promos, engage directly with guests and loyalty program members, and answer questions.
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