Skift Take

Perhaps this is just a confusing early step by Google, but the results they're serving up in the Hotel Finder make it very difficult for users to determine why they're seeing prices from certain providers over those of others.

An advertising experiment in Google Hotel Finder enables Google and online travel agencies to blatantly and misleadingly cash in on hotels’ intellectual property.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Up Next

Loading next stories