Skift Take

The most interesting point is Google's adoption of Zagat's 30-point rating system; a strong sign of confidence from Google in the user-generated content pioneer's brand legacy.

Google added a social element to its local search today, with the launch of Google+ Local. The new feature is largely an overhaul of Googles Places pages, which show relevant information and reviews for more than 80 million places worldwide; the company rolled out a redesign of those pages in mobile search just yesterday, and its now adding that search and those pages into Google+.

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Tags: google, guides, local, ugc