Google added a social element to its local search today, with the launch of Google+ Local. The new feature is largely an overhaul of Googles Places pages, which show relevant information and reviews for more than 80 million places worldwide; the company rolled out a redesign of those pages in mobile search just yesterday, and its now adding that search and those pages into Google+.
The most interesting point is Google’s adoption of Zagat’s 30-point rating system; a strong sign of confidence from Google in the user-generated content pioneer’s brand legacy.
Google to Congress: We’re Not a Travel Monopoly
Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry
6 Big Travel Takeaways From Skift Tech Forum
Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor
Why Google Thinks Machine Learning Will Be a Game Changer for Travel