Google added a social element to its local search today, with the launch of Google+ Local. The new feature is largely an overhaul of Googles Places pages, which show relevant information and reviews for more than 80 million places worldwide; the company rolled out a redesign of those pages in mobile search just yesterday, and its now adding that search and those pages into Google+.
The most interesting point is Google’s adoption of Zagat’s 30-point rating system; a strong sign of confidence from Google in the user-generated content pioneer’s brand legacy.
What a Breakup of Big Tech Could Mean for Travel
The Hotels, Airlines, and Cruise Brands Using Premium Content to Build Loyalty
Google Quietly Releases Its Hotel Booking Destination With Potentially Huge Implications
TripAdvisor Plots Inspiration Path in Google’s Shadow
Travel Megatrends 2019: Consolidation Creates Travel Brand Bullies