Support Skift’s Independent JournalismMake a Contribution Now
Source: Daily Telegraph
By Oliver Smith
An analysis of more than eight years’ worth of hotel reviews, by the travel website TripAdvisor, has revealed a significant improvement in the quality of Britain’s hotels and guesthouses.
According to the website, Britain’s hotels currently have an average rating of 4.09 out of five – up from a low of 3.48 in 2004 – placing them for the first time above the global average.
The collective average rating is also higher than that of hotels in the US, France, Spain and Germany.
The website said that the biggest factor behind the rise was improved service and cleanliness, areas where Basil Fawlty’s fictional Torquay guesthouse was notoriously poor.
British hotels currently boast an average rating of 4.23 for service and 4.32 for cleanliness, up from 3.29 and 3.42, respectively, in 2004.
Christine Petersen, president of TripAdvisor for Business, said: “Hotel and b&b owners have clearly been listening to the feedback they have received, and used it to improve the service they provide.”
The website’s research also suggested that Cumbria’s hotels offers the best experience for visitors. Its hotels and b&bs have an average rating of 4.3, making it Britain’s most high-rated county, ahead of Cornwall (4.28), Northumberland (4.26), Devon (4.24) and Somerset (4.22).