TripAdvisor has been thinking about social technologies for a while now. Back in 2006, the Newton, MA-based Web company (NASDAQ: TRIP) rolled out a new social network, called Traveler Network, to help its users connect and share travel reviews with each other. The firm’s CEO and co-founder, Steve Kaufer, helped lead the project from beginning to end, even as it proved difficult to get consumers to sign up.
Adam Medros, TripAdvisor’s vice president of global product, points to social discovery as the next wave that will radically change how users will find the places they want to go and the services they’ll use when they get there.
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