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TripAdvisor has been thinking about social technologies for a while now. Back in 2006, the Newton, MA-based Web company (NASDAQ: TRIP) rolled out a new social network, called Traveler Network, to help its users connect and share travel reviews with each other. The firm’s CEO and co-founder, Steve Kaufer, helped lead the project from beginning to end, even as it proved difficult to get consumers to sign up.