New York start-up Sense Networks believes it’s got a way to make location-based ads effective by looking not only at place, but matching it to the unique behavioral profile of users. The company has been building a huge database of points of interest around every location, so it can identify what’s nearby when a person provides location coordinates.
Sense’s focus on user patterns mean it will be able to target business travelers with products that differ from those offered to locals.
New Orleans Tourism Agency Engages Minority Business Owners Who Demanded Inclusion
Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand
Luxury Agents Try to Combine High-Level Service With Street-Level Experiences
No Need to Live Like a Local: All Tourists Welcome
Americans Won’t Ditch Phones on Vacation Despite Travel Industry’s Digital Detox Push