New York start-up Sense Networks believes it’s got a way to make location-based ads effective by looking not only at place, but matching it to the unique behavioral profile of users. The company has been building a huge database of points of interest around every location, so it can identify what’s nearby when a person provides location coordinates.
Sense’s focus on user patterns mean it will be able to target business travelers with products that differ from those offered to locals.
Americans Won’t Ditch Phones on Vacation Despite Travel Industry’s Digital Detox Push
SkiftX Webinar: Reimagining Extended Stay — The Bold New World of 7+ Nights
Breaking Away From the Boutique Hotel Hype Formula
Interview: Bunkhouse’s Liz Lambert on Going Local With Hospitality Outsiders
Mobile Travel Bookings Will Reach 40 Percent of Online Sales in 2017