Skift Take

Sense's focus on user patterns mean it will be able to target business travelers with products that differ from those offered to locals.

New York start-up Sense Networks believes it’s got a way to make location-based ads effective by looking not only at place, but matching it to the unique behavioral profile of users. The company has been building a huge database of points of interest around every location, so it can identify what’s nearby when a person provides location coordinates.

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Tags: local, smartphones

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