To find the hotels they want, users are turning quickly from a general search engine query to OTAs and travel information websites they trust .
The last 5 years have seen a major shift in the way travelers search for hotels online.
Some years ago when the traveler emancipated from Travel Agents and started doing their own hotel search the typical search could would have started with a broad query such as “Hotel in New York” and then drill down from there, as the traveler created their shortlist of hotels.
Not so anymore
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