Skift Take
Zimride/Lyft is going to need to grow an audience in the tens of thousands in each market if it hopes to connect riders to drivers when they're both going the same direction.
Here’s one to watch: The ride-sharing service Zimride, which has focused on matching riders and drivers for long trips, is launching a new on-demand ride-sharing app called Lyft. With an interface like Uber, Lyft users will be able to find nearby drivers and hop in for a ride, paying a suggested donation that’s approximately 30 percent less than a cab fare.
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