As China's online booking market matures, OTAs worry that search engines with related booking operations will pull a Google and begin preferring its own resellers over other competitive search results.
eLong, Expedia’s online travel agency subsidiary in China, has carried out a very substantial shift to online hotel bookings in the past year.
More than two-thirds of eLong’s hotel bookings took place online in the first quarter of 2012, the company reported last week in its first quarter results, while less than half of its hotel bookings occurred online a year earlier.
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