Funding for the Canadian Tourism Commission (CTC), Canada’s national marketing agency, has declined from $100 million in 2001 to $72 million in 2012 and $58.5 million in 2013. The cuts come when Canada faces increasing competition from international competitors including the new $200 million Brand United States Program – $20 million of which is being spent in Canada.
Canada’s inbound tourism has dropped by 15% over the past decade, and with a marketing budget that’s almost half of what it was two years ago the country will struggle to get its message out through traditional marketing means.
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