Funding for the Canadian Tourism Commission (CTC), Canada’s national marketing agency, has declined from $100 million in 2001 to $72 million in 2012 and $58.5 million in 2013. The cuts come when Canada faces increasing competition from international competitors including the new $200 million Brand United States Program – $20 million of which is being spent in Canada.
Canada’s inbound tourism has dropped by 15% over the past decade, and with a marketing budget that’s almost half of what it was two years ago the country will struggle to get its message out through traditional marketing means.
Visit Florida Faces Uphill Fight to Woo Back Canadians
Airlines Are Finally on the Cusp of Getting Personalized Retailing Right
Chinese Tourism Surges to Canada While U.S. Visits Decline
Latin America’s Popularity Declines: U.S. Outbound Tourism Snapshot for November 2016
William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign