Abu Dhabi Tourism & Culture Authority has a dedicated promotion office in the US. Based in New York City, the office, which is staffed by a team of four and led by Country Manager Kershing Goh, will represent the emirates interests in developing tourism from the United States.
The U.S. is steadily becoming a bigger player in driving visitors to the Emirate, but its doubtful that Times Square takeovers and taxi cab advertising will tip the scales further.
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