Hotels that focus on TripAdvisor reviews need to step away from the monitor for a minute to ensure that they're managing travelers' expectations.
Like revenue management fifteen years ago, reputation management is still in its infancy, but changes in the ways travelers research trips, make decisions and share experiences are making it …
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Media and PR
SmarterTravel Revives After Tripadvisor Spinoff: Travel Startup Funding This Week
This week a half-dozen travel startups collectively announced more than $87 million in funding, including SmarterTravel, a set of travel content brands once owned by Tripadvisor.
Sean O'Neill | 3 days ago
Expedia Partners With GetYourGuide on Tours and Activities in a Blow to Viator
GetYourGuide, which has been trying to break into the U.S., scored a major partnership by securing a deal with Expedia.
Dennis Schaal, Skift | 1 week ago
Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan
Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.
Dennis Schaal, Skift | 2 weeks ago