Skift Take

Hotels that focus on TripAdvisor reviews need to step away from the monitor for a minute to ensure that they're managing travelers' expectations.

Like revenue management fifteen years ago, reputation management is still in its infancy, but changes in the ways travelers research trips, make decisions and share experiences are making it …

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now

Tags: management, tripadvisor