Skift Take

Virgin jumps on the AR bandwagon in hopes it'll inspire users to book. But will they care to download something new just to be advertised to?

Virgin Holidays is the latest to tap into the Aurasma augmented reality platform to try to bring  the holiday retail experience to life.

The operator has unveiled a new iPhone application with special offers, a store locator for its 100 retail outlets and the augmented reality feature.

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Tags: apps, virgin