Skift Take
Virgin jumps on the AR bandwagon in hopes it'll inspire users to book. But will they care to download something new just to be advertised to?
Virgin Holidays is the latest to tap into the Aurasma augmented reality platform to try to bring the holiday retail experience to life.
The operator has unveiled a new iPhone application with special offers, a store locator for its 100 retail outlets and the augmented reality feature.
Ask Skift Is the AI Chatbot for the Travel Industry
Go deeper into the business of travel with Skift’s new AI chatbot.
Have a confidential tip for Skift? Get in touch
Up Next
Loading next stories